For most Indian small businesses, the Google Business Profile is the single highest impact free marketing asset you own. When someone searches for your service plus a locality, the map pack appears above normal results, and a well maintained profile is what gets you into it.
Set up the essentials first
- Claim and verify your profile at business.google.com. Verification is usually by postcard, phone or video.
- Use your exact legal or trading name. Do not stuff keywords into the business name field, as Google can suspend profiles for this.
- Choose one precise primary category, then add secondary categories.
- Add your full address with PIN code, service areas, phone number and website. Keep these identical to what appears on your website footer.
- Set accurate opening hours, including special hours for festivals and public holidays.
Ongoing optimisation checklist
- Photos: upload at least 10 real photos of your premises, team and work. Add new ones monthly.
- Reviews: ask every happy customer for a review. Reply to all reviews within 48 hours, including negative ones, politely and factually.
- Posts: publish a short update or offer every week. Our SocialBee tool can remind you and recycle content.
- Q and A: seed common questions yourself, such as parking, payment modes and GST invoicing, and answer them.
Measuring results
Inside the profile dashboard, track calls, direction requests and website clicks month over month. Combine this with the rank tracking feature in your SEO Tools subscription to watch your position for local keywords.
Tech Guru IT Solutions can audit and optimise your profile as part of a marketing engagement. Raise a ticket from the client portal if you would like a review.
