Knowledgebase

SEO Tools — Optimising Your Site Step by Step Print

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Our SEO Tools subscription guides you through improving rankings yourself — no agency required.

Week 1 — Baseline

  1. Connect your website and add your target keywords (start with 10–20: services + city works well for local business).
  2. Run the site audit — it lists issues by severity (broken links, missing titles, slow pages, mobile problems).
  3. Fix the red items first; most take minutes each.

Ongoing — the weekly 30 minutes

  • Check keyword movement vs competitors
  • Apply 2–3 on-page recommendations (better titles, headings, internal links)
  • Publish or improve one piece of content targeting a keyword you are on page 2 for — that is where the quick wins live

What actually moves rankings

  1. Content that answers the search — a page per service, per location
  2. Technical health — fast, mobile-friendly, HTTPS, no broken pages
  3. Authority — links from real sites, complete Google Business Profile, consistent name/address/phone

Expect first movement in 4–8 weeks. Want it done for you instead? See the Lookup Marketing category — that team runs SEO end-to-end.


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