Our SEO Tools subscription guides you through improving rankings yourself — no agency required.
Week 1 — Baseline
- Connect your website and add your target keywords (start with 10–20: services + city works well for local business).
- Run the site audit — it lists issues by severity (broken links, missing titles, slow pages, mobile problems).
- Fix the red items first; most take minutes each.
Ongoing — the weekly 30 minutes
- Check keyword movement vs competitors
- Apply 2–3 on-page recommendations (better titles, headings, internal links)
- Publish or improve one piece of content targeting a keyword you are on page 2 for — that is where the quick wins live
What actually moves rankings
- Content that answers the search — a page per service, per location
- Technical health — fast, mobile-friendly, HTTPS, no broken pages
- Authority — links from real sites, complete Google Business Profile, consistent name/address/phone
Expect first movement in 4–8 weeks. Want it done for you instead? See the Lookup Marketing category — that team runs SEO end-to-end.