Keyword research is the foundation of every search campaign. Before you write a single page, you should know exactly which phrases your buyers type into Google. The SEO Tools suite available in the Store menu of app.techguru.co.in makes this simple, even if you have never done it before.
Step-by-step: your first keyword list
- Log in to the client portal and open your SEO Tools dashboard.
- Enter a seed term that describes your business, for example
catering services Puneorsteel pipe supplier. - Review the suggestions list. Note the monthly search volume and difficulty score beside each phrase.
- Shortlist 15 to 20 phrases with decent volume and low or medium difficulty. These are your quick wins.
- Group them by intent: buying phrases such as
price,near meandbuygo to product pages, while question phrases go to blog posts.
What matters for Indian SMBs
- City and locality modifiers convert best. A phrase like
CCTV installation Andherimay have low volume but very high buying intent. - Hinglish and vernacular variants are real searches. Check both English and local language spellings of your products.
- Do not chase volume alone. A keyword with 200 focused searches a month often earns more revenue than one with 20,000 generic searches.
How often should you repeat this
Revisit your keyword list every quarter. Seasonal demand in India shifts around festivals, financial year end and monsoon, so refresh your list before each season begins.
If you get stuck, open a support ticket from the portal and our team at Tech Guru IT Solutions will review your keyword plan with you and suggest improvements based on your industry.
