Paid campaigns put you in front of buyers immediately. Here is how onboarding works with Lookup Marketing:
Step 1 — Goal setting
Leads, calls, store visits or online sales — we define the conversion events and target cost per acquisition (CPA) up front.
Step 2 — Account & tracking setup
- Google Ads / Meta Business Manager access (we can create fresh accounts if needed)
- Conversion tracking: Google Tag, Meta Pixel, call tracking and form tracking
- Landing page review — we optimise or build pages that convert
Step 3 — Launch
Campaign structure, ad copy and creatives are shared for approval before going live. Budgets remain fully in your control — ad spend is paid directly to Google/Meta.
Step 4 — Optimisation & reporting
We continuously refine keywords, audiences, bids and creatives. You receive transparent reports covering spend, clicks, conversions and CPA — with recommendations, not just numbers.
FAQ: Minimum commitment is typically 3 months — paid channels need iteration to reach efficient CPA. Ad spend is separate from the management fee.
