WhatsApp is where Indian customers actually want to talk to businesses. Used well, it shortens the path from enquiry to payment dramatically. Lookup Marketing helps clients set up WhatsApp Business properly and connect it to their marketing on Instagram, Facebook and their website.
Start With a Professional Profile
- Business name, category, address, hours and website filled in completely
- A catalogue with clear photos, names and prices in INR for your top products or services
- Greeting message for first-time contacts and away message for after hours
- Quick replies for the questions you answer daily: price, delivery, location, payment options
Broadcasts, Not Spam
Broadcast lists let you message many customers at once, but only contacts who have saved your number receive them. The right way to use broadcasts:
- Ask customers to save your number at the time of purchase
- Send genuinely useful updates — new arrivals, offers, festival timings — no more than a few times a month
- Segment lists: repeat buyers, new enquiries and dealers should not get the same message
When to Upgrade to the WhatsApp API
Once volumes grow, the WhatsApp Business API enables approved template messages, multiple agents on one number, automated order updates and chatbot flows. Message charges apply per conversation in INR, so we help clients estimate costs before committing.
Connecting the Dots
We add click-to-WhatsApp buttons on your website, Instagram profile and ads, so every marketing rupee lands in a channel where you can close the sale. WhatsApp enquiries are also easy to track, which sharpens monthly reporting.
To set up WhatsApp Business as a proper sales channel, call Lookup Marketing at +91-8800-567676 or open a ticket from your client area.
