If your customers are other businesses — manufacturers, IT services, consultants, exporters — LinkedIn is where your buyers spend professional time. A well-run company page builds credibility long before a sales call happens. Here is the approach Lookup Marketing uses for B2B clients in Delhi NCR and beyond.
Set the Foundation First
- Complete every profile field: logo, banner, tagline, services and location
- Write an About section that states who you serve and the outcomes you deliver, not just a list of services
- Add your website, GST-registered business name consistency and a contact route
Content That Actually Performs
B2B buyers on LinkedIn respond to substance. Our content calendars typically mix:
- Insight posts — lessons from real projects, industry trends, cost comparisons in INR
- Case studies — a client problem, what was done and the measurable result
- Founder and team posts — personal profiles consistently outperform company pages, so we encourage leadership to share and repost
- Document carousels — checklists and how-to guides that professionals save and share
Posting Rhythm and Engagement
Two to four posts per week is enough for most SMBs. Consistency beats volume. Equally important is engagement: replying to every comment within a working day and commenting thoughtfully on posts from prospects and industry peers. This activity is often what triggers inbound enquiries.
Measuring Success
We report monthly on follower quality, impressions, engagement rate and — most importantly — profile actions such as website clicks and direct messages. Vanity follower counts matter far less than whether decision makers in your target industries are seeing and engaging with your content.
Every calendar is prepared in advance and approved by you before publishing. To get a LinkedIn plan for your business, contact Lookup Marketing at +91-8800-567676.
