Google Search ads put your business in front of people at the exact moment they search for what you sell. For Indian SMBs they are often the fastest route to leads, but wasted spend is common without proper structure. Here is how Lookup Marketing builds search campaigns.
Account structure
We organise campaigns by service or product line, and ad groups by tightly related keyword themes. A Gurgaon packers and movers firm might have separate campaigns for local shifting, intercity moves and office relocation, each with its own budget. This keeps ads relevant and makes reporting clean.
Keyword match types
- Exact match targets the precise query and close variants; best control, used for proven money terms.
- Phrase match captures queries containing your phrase; the workhorse for most SMB campaigns.
- Broad match reaches wide but needs strong conversion data and constant supervision; we introduce it carefully.
Negative keywords save money
Negatives block irrelevant searches. Common ones for service businesses include free, jobs, salary, course and DIY queries. We review search term reports weekly and add negatives continuously; this single habit often cuts wasted spend by 20 to 30 percent.
Quality Score explained
Google scores each keyword from 1 to 10 based on expected click-through rate, ad relevance and landing page experience. Higher scores lower your cost per click, meaning better ad positions for the same budget. We improve it by writing ads that mirror the search query and sending clicks to fast, relevant landing pages.
Ownership and transparency
You own your Google Ads account; we manage it with access you can revoke anytime. Every rupee of spend, every click and every lead appears in your monthly report. Call +91-8800-567676 to plan your first campaign.
