Engagement & contracts
- Minimum term? SEO: 6 months recommended (3 minimum) — rankings compound. PPC: 3 months to reach efficient cost-per-lead. Social: monthly rolling.
- Who owns the accounts? You do — Google Ads, Meta, Analytics and the website remain in your name; we work as managers. If we build assets, admin access is handed to you.
- Can I pause? PPC/social can pause anytime (ads stop instantly). Pausing SEO stalls momentum — we advise a reduced plan instead.
Reporting
- Monthly report: work completed, rankings/traffic/leads movement, spend breakdown, next-month plan.
- Live dashboards available on request — see your numbers any day, not just month-end.
- A 30-minute review call each month keeps strategy aligned with your business.
Results expectations (honest version)
- PPC — leads can start day one; cost-per-lead improves over the first 4–8 weeks of optimisation.
- SEO — first movement 4–8 weeks, meaningful growth by month 3–6. Anyone guaranteeing "#1 in 30 days" is guessing or spamming.
- Social — consistency beats virality; expect steady reach/engagement growth and lead spikes around offers.
What we need from you
- Fast approvals (content/ads) — a 48-hour approval SLA keeps campaigns moving
- Sales feedback: which leads closed? It tunes targeting toward buyers, not just enquiries
- Access: website, Analytics/Search Console, ad accounts, Google Business Profile
