A modern business website is not a brochure; it is connected machinery. The right integrations turn visitors into recorded leads, paid orders and ongoing conversations. Here are the integrations Lookup Marketing most commonly implements for Indian SMBs, and what to consider for each.
Payment Gateways
For collecting payments in INR we typically integrate Razorpay, PayU, Cashfree or CCAvenue, all of which support UPI, cards, netbanking and wallets. Points we handle for you:
- KYC and settlement account setup guidance
- Correct handling of success, failure and pending states
- Automatic receipts and GST-compliant invoice details where needed
- Payment links and QR options for businesses without a full store
CRM and Lead Capture
Enquiries left in an email inbox die quietly. We connect website forms to CRMs such as Zoho CRM, HubSpot or a simple Google Sheets pipeline so every lead has an owner and a follow-up status. Ad platforms can also feed leads directly into the same pipeline, giving you one view of all sources.
WhatsApp Integration
- Click-to-chat buttons with pre-filled messages that identify the page the visitor came from
- WhatsApp Business API for order updates and automated responses at higher volumes
- Catalogue links so chats can move straight to product selection
Live Chat and Chatbots
Tools such as Tawk.to offer free live chat suitable for most SMBs. Simple chatbots can qualify visitors — service needed, city, budget — before handing the chat to your team, so salespeople spend time on serious enquiries only.
Our Approach
Integrations are chosen for your workflow, not stacked for show. Each one is tested end to end and documented before handover. To plan integrations for your website, call +91-8800-567676.
