An accessible website works for people with visual, motor, hearing or cognitive difficulties — and for everyone else too. In India this matters commercially as much as ethically: accessible sites work better on cheap devices, in bright sunlight, for older users and for first-time internet users. Accessibility improvements also overlap heavily with SEO. Here are the basics Lookup Marketing builds into every project.
Core Accessibility Practices
- Sufficient colour contrast — text must be readable against its background; pale grey on white fails many users and fails outdoors
- Alt text on images — screen readers describe images through alt attributes, which also help Google understand your content
- Keyboard navigation — every menu, form and button usable without a mouse
- Descriptive links — links labelled Read our pricing guide, never Click here
- Proper heading structure — one H1 per page, then H2 and H3 in logical order, so assistive tools can outline the page
- Form labels and error messages — every field labelled, and errors explained in text, not colour alone
Media and Motion
- Captions or transcripts for videos, which also help viewers watching on mute
- No content that flashes rapidly
- Animations kept subtle, with reduced-motion preferences respected
Why It Pays Back
Accessible structure means cleaner code, faster pages and better rankings. It widens your market: India has tens of millions of users with disabilities, plus a huge population of older users and new smartphone adopters who benefit from clear, forgiving interfaces. Government and enterprise clients increasingly expect accessibility compliance from vendors, so it can also win you contracts.
Getting Started
We can audit your existing website against these basics and fix the highest-impact issues first. Call Lookup Marketing at +91-8800-567676 to request an accessibility review.
