A website redesign is a significant investment, so the first question we ask at Lookup Marketing is whether you actually need one. Sometimes a few targeted fixes deliver most of the benefit at a fraction of the cost. Here is how to decide, and how to redesign without losing what already works.
Signs You Genuinely Need a Redesign
- The site is not mobile friendly — most Indian traffic is on phones
- Pages take more than three to four seconds to load on 4G
- The design looks dated next to competitors and hurts trust
- You cannot update content yourself, or the platform is no longer maintained
- The structure no longer matches your business: new services, new cities, new positioning
What to Protect During a Redesign
Redesigns fail when they discard SEO equity built over years. Before any old page is removed we:
- Export a full list of existing URLs and their search traffic
- Map every old URL to its new equivalent with 301 redirects
- Preserve page titles, descriptions and content that already rank
- Benchmark current speed, rankings and enquiry volumes so improvement is provable
Our Redesign Process
We follow the same lifecycle as a new build — discovery, sitemap, design mockups, development, content migration, testing and launch — with the addition of the redirect map and a post-launch monitoring period of four weeks to catch ranking or tracking issues early. You approve designs before development begins and review the staging site before go-live.
Budget and Timeline Expectations
A typical SMB redesign takes four to eight weeks depending on page count and content readiness. Costs in INR vary with scope, so we always quote after a short discovery call. To find out whether you need a redesign or a tune-up, call +91-8800-567676.
