Technical SEO makes sure search engines can crawl, render and index your website efficiently, and that visitors get a fast experience. In India, where a large share of traffic comes from mobile networks of varying quality, technical health directly affects both rankings and conversions.
Page speed
Google measures real user experience through Core Web Vitals. The biggest culprits we see on SMB sites are oversized images, heavy sliders, unused plugins and cheap hosting. Practical fixes include:
- Compress and resize images before upload; serve modern formats such as WebP.
- Enable caching and use a content delivery network so pages load fast across all Indian cities.
- Remove unused themes, plugins and tracking scripts.
- Upgrade hosting if server response time is consistently above 600 milliseconds.
Mobile usability
Google indexes the mobile version of your site first. Test your key pages on an actual budget Android phone, not just a desktop browser. Text should be readable without zooming, buttons should be easy to tap, and forms should be short. If your enquiry form has ten fields, expect most mobile users to abandon it.
Crawlability and indexing
- Submit an XML sitemap in Google Search Console and keep it updated.
- Check the robots file is not accidentally blocking important sections.
- Fix broken links and redirect chains; each redirect adds delay and wastes crawl budget.
- Use canonical tags to resolve duplicate URLs, a common problem on e-commerce sites with filters.
- Ensure HTTPS is applied everywhere with no mixed content warnings.
How we report it
Lookup Marketing tracks these metrics in your transparent monthly report: Core Web Vitals scores, indexed page counts, crawl errors and fixes completed. Technical work is invisible to visitors when done well, so we document every change and its measured effect.
